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Research papers

Agent based models

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace. Advances in science and computation are transforming the manner of finding insight to consumer activity. From this...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Bruce Grey Tedesco
September 23, 2001
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Citation

Tedesco, B. G. (2001a, September 23). Agent based models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agent-based-models